A series of bold illustrations created for Breuninger, a high-end department store chain based in Germany, to accompany a seasonal retail design concept at their innovative concept platform b_place.

The illustrations were applied across multiple POS elements – from large-scale banners and digital displays to carpet design. Using the Spring/Summer 2023 color palette and strong characters, the visuals were designed to capture visitors’ attention and invite them into a playful world where they could feel empowered and confident.

Art Direction & Development: Martha Mollus, Sandra Pilgrim & Thomas Groß | Animation: Alper Uzak | 2023