Series of ten key illustrations for the Hands On brand and awareness campaign for HAW Hamburg (Hamburg University of Applied Sciences). The campaign aimed to increase the university’s visibility, communicate its practice-oriented study approach and attract prospective students. The illustrations were used as large-scale OOH banners and across digital campaign materials, primarily on social media.

Agency: OH-SO Digital | 2025
Images: OH-SO Digital | Photos: Eike Schleef